15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is the largest e-commerce website in the world. This is Amazon’s #1 ranking as an online shopping hub, above Walmart and eBay. Is there a secret ingredient that made Amazon so popular and continues to be successful?

This article will give you 15 reasons Amazon is the #1 eCommerce website worldwide.

  • Amazon’s 2022 Success Story: 15 Reasons to Be Happy
  • 1. Amazon puts customers first, no matter what
  • The main reason Amazon is so successful is due to the high-quality customer experience that they offer.

    Amazon is known for its low prices, wide range of products, and prompt and reliable deliveries.

    Additionally, Amazon has managed to sustain this business model for many years and in multiple countries, enabling the company to remain so successful.

  • 2. An extensive range of products
  • Amazon sells in a large variety of categories, allowing for a vast and diverse group of consumers.

    Amazon and third-party sellers through Amazon can sell products in all the following categories:

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories
  • Items for baby
  • Beauty & Health
  • Books
  • Vinyl & CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and Footwear
  • Schmuck
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Products Handmade
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Movies & Television
  • Musical Instruments
  • Supplies for the Office
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys & Games
  • Video Games
  • 3. Innovative Technology
  • Amazon has integrated state-of-the-art technology into its business model.

    For example, Amazon’s Echo is a voice command device that can be used to play music, conduct research, check the weather, and more. Amazon was able to sell 22 million Echo units in 2017, making it an extraordinary source of revenue.

    Amazon Alexa can also be a party of the Echo. This AI integration allows users to download the Echo to their phone and then apply it for a wide range of scenarios.

    Alexa can, for instance, be wired up to light fittings, and these can be switched on/off with simple voice commands.

    Amazon customers have found these apps to be very popular. They further contribute to Amazon’s aim of providing convenience to their consumers.

  • 4. Excellent Customer Service
  • Amazon can help you in many ways. On the Customer Service page, there are different categories to select for choosing the need that a customer requires. The categories are as follows:

  • All Orders
  • This page helps customers locate their most recent orders, track packages down and cancel packages.

    This page allows customers to submit any issues they have regarding their orders, leave feedback for sellers and write reviews about the products they purchased.

  • All Returns & Refunds
  • This page directs customers to frequently asked questions about how returns and refunds are processed. You will find links that direct you to the order page and also to Manage Returns.

  • Digital Services & Device Support
  • This page is divided into two main categories that each have their own sub-categories: Popular Articles and Things You Could Do.

    Customers can view/cancel orders digitally, download or delete apps, modify device settings and preferences, and manage their devices.

    You can find helpful information in the Popular Articles section about returning kindle books and cancelling Kindle Unlimited.

  • Manage Prime
  • Here’s a list of the Prime services that Prime members can enjoy, such as streaming, shipping, and Prime Reading.

    The bottom of the page contains a collection of frequently asked queries that will help you to correctly manage Prime.

  • Payment Options
  • Customers have the ability to edit and modify their Amazon payment options.

  • Register for an Account
  • You can manage your customer account by selecting from 6 categories. Your Addresses, Login & Security, Your Payments, Gift Cards, Prime and Your Orders.

    Below are some articles that will help you with your ordering, shopping, and digital content preferences.

  • Safe Online Shopping
  • This page provides a list of information to aid customers in protecting their online shopping privacy. You can also find information about Phishing, Spoofing or Legal Policies.

  • 5. Perks Of Amazon Prime
  • One of the main things that has risen Amazon to success is the Amazon Prime membership.

    With this membership, customers are eligible for Amazon Prime Video, Prime Delivery, Prime Early Access, and tons more.

    The Prime membership only costs $12.99 per month ($119 per year) and comes with a large number of perks.

    Customers get a bigger incentive to order more and can avail of same-day or two-day shipping.

  • 6. Delivery times
  • Amazon delivery times can vary depending on country or region. But orders will be given upfront with estimated delivery dates and delivered faster than many other ecommerce websites.

    With an extra few dollars a month, Prime members are eligible for speedier deliveries, with some orders being delivered as early as the same day.

    Every order comes with a tracking #, which allows the customer to track their shipment’s status.

  • 7. Unified Experience Team
  • Amazon employs a full UX Team (or User Experience Team) to conduct search engine research to see what their customers are interested in purchasing.

    This allows customers to tailor the products they recommend towards their specific niche.

    This helps Amazon increase its sales.

  • 8. Multiple Sale Strategies
  • Amazon is a major success story because it has expanded beyond the online marketplace to other types of businesses.

    Amazon has opened the Amazon Fresh grocery shop, which allows them to sell and create their own brands of snack foods and produce, expanding their customer base and increasing their profit margins.

    Amazon also offers shipping and packaging centers at physical stores such as Kohl’s that allow customers to return their products hassle-free.

    It doesn’t cost anything, but this adds value to Amazon customers who want a positive experience.

  • 9. Reliable Prices and Regular Discounts
  • Amazon frequently offers discounts for most categories on their website (the Fashion category is excluded from discounts in some areas).

    They have deals in the following categories:

  • Today’s Deals
  • You are watching:
  • Outlet Deals
  • Grab Warehouse Deals
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe Now & Enjoy a Savings
  • 10. Book Business Business: The Focus
  • Amazon’s e-commerce began as an online book seller. The company has increased its emphasis on books with each new website.

    Amazon Kindle e-readers and Kindle Direct Publishing have been a top choice for online booksellers.

    Amazon is also the owner of Goodreads.com which is the biggest social media platform for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon offers a Worldwide Store to countries without an Amazon site.

  • 12. For Individuals: Catering Products Display
  • Amazon has a UX Team, which makes it easy for customers to search for the right products. This is because books, clothes, and other products are displayed in the recommended section. These items can be related to previous searches.

    Amazon offers related products underneath the product pages.

  • Amazon might display similar products beneath a product page if the customer looks at a hardcover book. This will help them find what they are looking for.
  • 13. Consumer Safety
  • Amazon maintains a strict Privacy Notice, which protects customer privacy when shopping on Amazon.

    Amazon isn’t allowed to share personal financial information except with third-party seller partners. Amazon also has a mechanism for reporting fraud or misrepresentation from either sellers or customers.

    Our complete guide can be viewed here to learn how you can shop safely on Amazon.

  • 4. Caters To Multiple Niches
  • With its large catalog of products, Amazon is able to cater to multiple different niches.

    If you are looking for the perfect product, metalworking, bookbinding or vintage decor can all be done.

  • 15. Kindle Direct Publishing
  • Amazon’s business model is heavily focused on books, which includes self-publishing.

    Authors are able to publish physical books and ebooks through Amazon completely free of cost, unlike most self-publishing services.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon’s customer service has been a key factor in its success. Their products are displayed to the individual customer and offer affordable prices.

    Amazon has many services available, including self-publishing, grocery shopping and international delivery.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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