Amazon Target Market In 2022 (Age, Gender + Demographics)
Amazon’s extensive product line and rapid shipping speeds are well-known to almost everybody.
Even though Amazon is a huge company, you may be curious about the specific market the leading retailer targets. For example, where do most of Amazon’s customers live?
What Is Amazon’s Target Market In 2022?
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon Can Target What Age Of People?
Amazon may have some traditional brick-and-mortar locations in certain areas, but almost all their sales are online.
Amazon is currently ranked 9th globally in internet traffic.
Amazon wants to market to a demographic that is familiar with the internet and frequents it, so younger generations are the perfect customers.
Amazon Prime subscriptions are also most popular among people aged 35-44.
Amazon Prime members can enjoy more savings, special deals and additional savings than other members.
Amazon, however, is open to anyone, and the internet’s popularity continues to rise.
Which country is Amazon’s target market?
Amazon’s market target can be located anywhere with internet connectivity.
Now that Amazon has an international presence, the retailer has a vast customer base of people worldwide.
Amazon remains the leading global retailer of general merchandise and tech products, yet it offers an individual shopping experience.
The personalized shopping experience that Amazon strives for is another reason the precise location of the target market is difficult to pin down.
Amazon: Which country is the most popular?
While Amazon is an international company it still leads in both the number and quality of its products.
This makes up more than 60% of Amazon’s overall internet traffic.
Amazon’s customers in America also buy frequently from Amazon.
48% visit Amazon over 1x per week. And 89% of consumers based in the U.S. visit Amazon at least once a month.
This staggering number shows that Amazon’s main target market is the United States.
Amazon’s Target Salary Bracket:
For time savings (and to save money), his crowd prefers shopping online to buying in-person.
These people also love Amazon’s online shopping because it is convenient and easy to use.
They are more likely to be interested in discounts and offers. Amazon is aware of these habits and has designated certain days like Amazon Prime Days or Cyber Monday to help customers save huge on their purchases.
Amazon Sells More Gender-Specific Products More Often
Amazon’s gender-specific shopping habits are quite evenly distributed.
What are Amazon customers buying?
Amazon customers remain loyal to Amazon and buy frequently from them.
Amazon Prime customers, however, buy more products than those who are not Prime members.
Amazon Prime subscribers spend an average of 48% on products, and 74% buy them at least once per week.
Comparing these stats to non-Prime members reveals why Amazon Prime Members get exclusive offers to thank them for being loyal.
Only 37% of Amazon Prime members are able to buy Amazon products several times per year.
What does Amazon do to cater to their target market?
Amazon’s wide selection of products is what drives so many customers to it. Amazon boasts over 120,000,000 products that are tailored to various markets.
Amazon’s target markets can also be served by continually repositioning their products in line with changes in the retail environment.
For example, Amazon closely monitors which products sell more frequently and places advertisements on the website homepage.
Amazon consumers have what kind of lifestyle?
Amazon is looking for people who are familiar with basic technology, and have the ability to use the internet.
Amazon.com is an excellent online option for anyone who doesn’t feel they can spend enough time shopping.
Amazon customers are often busy and would rather spend their time shopping or at work.
What Factors Are Most Important To Amazon Consumers?
Price is the main reason that Amazon customers buy products. Amazon’s lower prices attracted 82% to the site.
Amazon offers low shipping prices, high-quality product reviews, flexible returns policies, and other attractive factors to entice customers to shop.
Because of these factors, over 40% consumers spend 25% or more of their Amazon shopping.
Further, 46% of all online shoppers go to Amazon first to find out about product pricing.
Amazon’s convenience is also a reason why so many people love it.
Amazon is simple to navigate for customers, making it a convenient one-stop-shop that saves time and eliminates the need to visit multiple shops.
Amazon.com customers in the United States account for half of all Amazon shoppers.
Amazon: How many people shop at Amazon?
Amazon has an average monthly traffic of over 200 million.
Additionally, Amazon reports around 101 million Amazon Prime subscribers in the United States alone.
Amazon is the preferred marketplace for many consumers.
These numbers do not include Amazon’s global customers, as Amazon Prime is not available in every region where the company operates.
Amazon Customers’ Views on the Company
Amazon has a wide customer base. However, that doesn’t mean all of its customers are in agreement with their environmental and social impacts.
For example, almost a quarter of Amazon customers have negative feelings about the company regarding their impact on the environment and retail.
Some people believe Amazon is a monopoly and does not allow for diversity in the retail economy.
Amazon provides a large market where entrepreneurs can sell products to counter this.
Amazon’s new Climate Pledge was also released recently. The pledge stated that Amazon would aim to achieve net-zero emissions by 2040. They will be using 100% renewable power by 2030. Amazon will also order 100,000 electric-powered delivery vans.
After you’ve learned about Amazon and its target market, read these related articles to learn more: Amazon book sales statistics; how much Amazon makes; and, if Amazon is coming soon, New Zealand.
Amazon’s convenience for the working consumer of middle or upper class is its low prices and quick shipping.
Amazon’s presence online is a reason why younger generations, between 18 and 30, prefer Amazon. Prime subscribers make up the bulk of Amazons customers.
Amazon’s Most Popular Age-Demographic Products Are These?
Amazon users are on average 37-years old. The June 2019 Amazon user survey found 53% are aged between 19 and 44. This group represents 37% American citizens. Amazon demographics reveal that Amazon is targeting the average American customer. January 3, 2022
Amazon’s Demographic Targets
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.
Amazon Uses Amazon Most Among Women?
The survey of 1,000 consumers, showed that more women (54 percent) subscribe to Amazon Prime than men (43 percent).Mar 21, 2018
What are the Target Demographics?
Target shoppers are also a bit younger: 58-62 percent of Target’s shoppers are between the age of 18 and 44, as opposed to Walmart, where that age demographic represents about 48 percent of shoppers; Kohl’s, where younger consumers make up about 44 percent of the customer base; and Kmart, which only draws 34 percent of …Nov 3, 2016
.Amazon Target Market In 2022 (Age, Gender + Demographics)