Mcdonald’S Slogan In 2022 (History, Meanings + More)

Slogans can be a major part of marketing any business. However, fast food chains must have catchy slogans that appeal to a broad audience.

Did you know that McDonald’s has a history behind their slogans such as “I’m loving it”, and the origins of the phrase? We’re going to tell you all about McDonald’s slogan, so read on!

McDonald’s Slogan in 2022

McDonald’s’s slogan “I’m Lovin’ it” is their slogan. This slogan was adopted by McDonald’s in 2003 to boost its image and sales. McDonald’s’ current slogan has been in use for the longest time. Others notable McDonald’s slogans included “We Love You See You Smile” or “My McDonald’s”.

We are sure you’re curious about where McDonald’s’s’s slogan is from. What’s the history? Keep reading!

Is this the current McDonald’s Slogan?

McDonald’s’s’s’s’s’s’s’s’s’s’s’s’s’s’s’ slogan right now is “I’m loving it”; it’s been around for over a decade, making this the longest-lasting McDonald’s slogan without ever being altered.

This slogan seems to not be changing as it is becoming one of the most widely recognized worldwide slogans and was designed to be universal.

This slogan can be found on virtually every McDonald’s product or packaging. It looks as though it’s an established trademark.

History of McDonald’s & ‘I’m loving It’

McDonald’s’ slogan was changed to “I’m Livin’ It” in 2003. But the hunt for a new slogan began with lagging sales in 2001.

McDonald’s held a competition to see if advertising agencies could come up with new slogans that would appeal to customers.

Heye & Partner, a German ad agency won with their submission of “I’m Lovin’ It” and the five notes they created for the music.

McDonald’s was also able to take the winning tune, create the perfect melody with Butch Stewart, an acclaimed jingle writer and then hire Pharrell Williams for a pop song featuring the phrase.

McDonald’s hired Justin Timberlake for $6 million to perform the pop song Williams wrote, which led to both Timberlake and McDonald’s scoring huge profits from it.

Where did McDonald’s’ slogan change?

McDonald’s changed its slogan to “I’m Love It” in 2003. This was after the trademark approval of “I’m Love It.” It is now the longest-running McDonald’s slogan.

McDonald’s has made many changes to its slogan over the years, in an effort to increase sales and appeal more customers.

What was McDonald’s’s Original Slogan?

McDonalds was the first to record the slogan “Look For The Golden Arches”, and this slogan appeared in 1960.

This slogan also aims to communicate brightness and cleanliness. It is easy to identify a McDonald’s in a McDonald’s shortly after it has been trademarked by the Golden Arches.

Famous McDonald’s slogans & taglines through the years

McDonald’s logos and taglines have changed over time, but there’s a handful that have stuck.

Let’s Eat out (mid 1960s)

The Next Thing That’s Close to Home (1966).

Give yourself a break right now (1971)

Two all-beef patties (special sauce), lettuce, cheese and pickles on a sesame bread bun (1974).

We take care of everything for you (since 1975).

McDonald’s in 1980 is the best place to make your day.

McDonald’s Great Taste (1984)

My Mcdonald’s (1997)

We are happy to smile at you (2000)

It’s all about what I eat, and what I do.

How We are Made (2008)

McDonald’s Slogan trademarked

McDonald’s owns the trademark “I’m loving it” and a number of other McDonald’s taglines, slogans, and foods, including:

You Deserve a Break Today

Simpler is more!

Golden Arches

Ronald McDonald: Get moving

We believe

Maccas

Here We Grow Again

2 all-beef patties, special Sauce, lettuce, cheese and pickles.

Serving a Quality Meal Every Time

There are several other trademarks that McDonald’s owns including names of food items, such as the Big Mac and Quarter-Pounder.

McDonald’s holds hundreds of trademarks. But that has not stopped them from having to sue for their iconic trademarks over the years.

McDonald’s, due to how many trademarks they have claimed throughout the years has been accused trademark bullying.

If you are looking to learn more, you can also read our posts on whether or not McDonald’s is an ethical company, the cost of buying a McDonald’s franchise, and why is McDonald’s so expensive.

Conclusion

McDonald’s has had many memorable slogans in its history, but the most enduring McDonald’s is “I’m Livin’ It”.

“You Deserve A Break Today” and “We Love To See You Smile”, however, remain two of McDonald’s most recognizable and beloved slogans.

It took a long time to get the McDonald’s slogan “I’m Livin’ It” after a German marketing agency won the ad campaign McDonald’s had put together.

Pharrell and Justin Timberlake were paid to sing the songs, creating an economic gain for Timberlake’s McDonald’s.

However, although we have no idea if and when McDonald’s’s slogans will change, the slogan “I’m loving it” will not be lost.

What Does Mcdonalds Slogan Mean?

“I’m Lovein’ It” works as the “it” could be interpreted as referring McDonald’s food. Consumers get the impression that they’d enjoy a Big Mac or fries when they hear this phrase. …Oct 29, 2014

Is Mcdonalds’ Slogan Still in Use Before It Was Lovin It?

Previous McDonald’s campaigns were all about “you”: You deserve a break today. Everything is for you. Jul 14, 2016

What Is Mcdonald’S New Slogan?”

The Wall Street Journal reports that McD’s wants to make it back to love by changing its slogan to ‘Lovin’ Beats HATin’

.Mcdonald’S Slogan In 2022 (History, Meanings + More)