The History, Evolution & Meaning Behind The Walmart Logo

Walmart was founded in 1962 and has continued to evolve over the years. The company offers new services, expands to other continents, as well as launching its e-commerce site.

Another evolution has occurred during this period, in the shape of the Walmart logo. So if you are wanting to know the meaning behind the Walmart logo, its evolution, and more, keep on reading!

Walmart Logo Meaning

Walmart’s logo signifies the friendly and approachable aspect of the brand, which is represented in a blue calming color and crisp bold white font. Walmart’s logo features a yellow star, signifying a “spark”, which is a customer’s chance to find the right product or service.

Continue reading to learn more about Walmart’s incredible logo history!

The History Of Walmart’s Logo

Walmart’s initial logo was created in 1962, when the first Walmart store chain opened in America.

The initial logo featured the name ‘Walmart,’ in capital letters and was colored blue. It was used between 1962 and 1964.

Walmart has also documented the logo as an ‘unofficial’ one. Walmart’s owners were not able to design one and left it up the printer.

Since then, the logo at Walmart has changed 5 more times! Lippincot, who lives in New York, designed the current logo which is still used today.

Who created Walmart’s first logo?

Walmart’s first logo was not actually designed by anyone in particular, as it was not a factor that Walmart’s founder, Sam Walton, had necessarily put a lot of thought into.

In actuality, Walmart’s initial 2 year opening (1962-1964) saw the color and font scheme of the word Walmart change over time.

How have Walmart and its Logo evolved through the years?

Walmart’s logo has changed a total of 5 times since the first design in 1962, and even the brand’s name has changed from Wal-mart to Walmart (while some call it Wally World).

The first few designs featured a dark color scheme of blacks and browns before they started implementing the recognizable blue that is similar to the current design.

Between 1992 and 2008, this design introduced the first little star. Walmart has made it a yellow six line design since then. This logo, which was produced in 2008 is the only one that doesn’t capitalize “Walmart.”

How do I find the Hex codes for Walmart’s colors on its logo?

The hex codes for Walmart’s color scheme are as follows. Walmart’s hex codes for color schemes include #004c91, which is dark blue; #007dc6 medium blue and #78b9e7 lightest shade of blue.

Walmart’s orange color code is #f47321, while Walmart’s yellow color code is #ffc220.

Walmart’s deeper green color is titled “Fresh Product Dark Green” and its hex code is #367c2b. Its slightly lighter counterpart, however, can be purchased at #76c043.

Why Does Walmart Use Blue For Its Logo And Store Design?

Research has shown that blue can be used to create feelings of tranquility, peace, calmness and serenity. This could explain why Walmart picked blue as their brand color!

The gentle, soothing color of blue is not too stimulating for your senses and does not cause strain to the eyes.

This means that everyone can enjoy Walmart without feeling stressed or overwhelmed and makes Walmart an inclusive store.

Walmart Has Changed Its Logo Colors

Walmart recently changed its logo colors to refer to the friendliness and tradition of the store.

Walmart provides affordable goods at extremely reasonable prices. Therefore, light blue highlights Walmart’s wholesome atmosphere!

Walmart logo’s iconic bright yellow sparkle is now more easily recognisable thanks to its bright color scheme.

How does Walmart describe its Slogan?

Walmart’s current official slogan is ‘save people money so they can live better.’ This statement is echoed in both Walmart’s mission statement, and also within their advertising and PR stints!

This is a slightly modified version of what Sam Walton said during his receipt of President George H.W. Bush in 1992.

What are Walmart’s Core Values and Why Are They Important?

The following points are Walmart’s core values:

Customer service

Respect for all

Do your best to achieve excellence

Integrity is key

Walmart puts great emphasis on instilling these core beliefs into employees. They have created store policies and staff guidelines to ensure that they are upheld.

Walmart’s unique brand colour scheme and design layout has been recognized for their ability to preserve these core values and create an inclusive, respectful environment within each Walmart store.

If you are looking to learn more about Walmart, don’t forget to see our other guides on Walmart statistics, Walmart’s competitive advantages, why Walmart failed in Germany, and why Walmart is so cheap.

Conclusion

To summarize, Walmart has lent its logo to help convey a family-friendly and welcoming atmosphere to its stores. Over the decades, the logo’s design has been updated to reflect current trends and keep it in style.

The history of the Walmart logo uncovers some fun facts regarding Walmart’s initial founder, Sam Walton, and highlights how Walmart’s brand mentality is weaved into every design aspect, both within advertising and store design!

Why is Walmart’s logo a sun?

Walmart wanted to design a logo that was friendlier and more welcoming than the one it currently has. With its spark that conveys sunshine, warmth, as well as innovation, Walmart has created a positive atmosphere.

What is The Walmart Spark?

Half Spark stands for an express connection to Sam Walton’s original spark of creativity and innovation. It is our way to honor his legacy. Sam saw it as about providing service for customers. Respecting each other.

Walmart’s logo changed.

Walmart’s revised logo is the result of two years of work. September 1, 2008

Walmart’s use of blue and yellow?

Walmart Logo: Design elements

.The History, Evolution & Meaning Behind The Walmart Logo