Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart, which has over 11300 locations in 27 countries worldwide is one of the most popular retail outlets in the world. Walmart’s low prices for essential and in-demand products is one reason it is so popular.

You may wonder what Walmart’s target audience is in the United States. For example, what age group shops at Walmart most often?

We have everything to tell you about Walmart’s market target in the United States starting in 2022.

Walmart Target Market in 2022

Walmart is able to offer low prices on many products, making it affordable for people of all income levels. However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of 2022. Walmart customers are 60% white/caucasian.

Keep reading for more information about Walmart’s target market, and which age groups Walmart targets most.

What Racial Demographics Shop At Walmart The Most?

Walmart’s shopper profiles are based on whether they are white, black or Caucasian. This makes up the bulk of Walmart’s customers.

Whites comprise over 60% of Walmart’s customers in the United States.

Hispanic customers shop at Walmart second, after Black customers.

Walmart has a similar customer base to that of other stores. White customers make up the majority of its customer base.

What Is Walmart Shopper’s Average Age?

Based on market research that compares the average age of customers between retail stores, the average age of Walmart shoppers is 46 years old.

Walmart has over 20% of their customers who are between 25 and 34.

Walmart is a retailer that offers the largest selection of merchandise and has some of lowest prices. Its customers come from all walks of life.

For example, Walmart’s customers range from 18 to people over the age of 65.

Walmart, unlike most retail outlets, does not target one particular age group. Walmart has the ability to supply products for all ages.

Walmart Shops for Different Genders More Often

It is fairly evenly divided when it comes to which gender shop at Walmart most. But, Walmart is more popular with women than it is for men.

Walmart, for example, has almost 60% women customers and only 40% men customers.

Walmart’s customer base is very similar when compared to Costco, Target and Kroger.

Walmart as well other retail outlets have a greater percentage of female customers.

What is the Average Household Income of Walmart Shoppers

One aspect that draws so many customers to Walmart is their extremely low prices, which cater to households of all incomes.

Walmart customers make an average of $76,000 a year, and the highest income group reports more than $100,000 annually.

Walmart customers who make between $25,000- $50,000 annually are the most common annual income.

Walmart has reported that there are fewer Walmart customers who have an average annual income of at least $100,000 compared with their rivals like Costco or Target.

Target and Costco customers earn between 40%-50% more than Walmart shoppers, and only 30% fall within this group.

Which Group of People Is Walmart Target Market?

Walmart has a wide range of target markets, including certain segments that are more likely to shop there frequently.

In fact, Walmart’s target market is everyday consumers who want to save money on essential and non-essential items.

Walmart is a great place to shop for items at great prices. This is because people work hard.

Walmart is incredibly enticing to customers who live paycheck to paycheck, as Walmart’s savings are often unbeatable compared to other retail stores.

Walmart targets which customer age most heavily?

Walmart aims at all ages, though the company is open to selling to them, its main focus remains on younger shoppers, referred here to as Millennials.

Walmart markets to Millennials since they’re younger shoppers who aren’t loyal to stores.

Walmart is using social media to market to the youth generation.

Millennials are more likely to shop at Walmart than any other retailer because they have access to essential items such as groceries and paper products.

How Frequently Do Walmart Customers Shop?

With over 4,000 stores across the United States, it is likely that there is a Walmart located near you!

Walmart’s customer base visits the store more often due to its many locations than Target.

Walmart customers go to the store approximately every 21.6 Days.

Target’s average consumer purchase time is 47.7 business days. This buy cycle is close to half of Walmart’s. Walmart customers tend to buy more products per visit than shoppers at other retailers.

Walmart shoppers average to buy 11 items per visit and average spending $51 each.

Although the amount spent per trip at Walmart is about the same at Target, the number of items averaged per trip is more, with Target customers buying an average of 7.6 items per shopping trip.

These data also prove that Walmart has lower prices than competitors.

Is Walmart a place where people shop every day?

Walmart, one of the most prominent retail outlets in the world welcomes shoppers from all walks every day.

When it comes to the number of customers that shop at Walmart each day, around 37 million people visit the retail giant!

A 2019 Walmart report also shows that Walmart has 271,000,000 shoppers per week.

Once you have an idea of Walmart’s target markets, we suggest you also check out our other posts. These include the best time to shop Walmart, the 13 most affordable Walmart stores, and Walmart’s history and logo.

Conclusion

When it comes to the type of customer who shops at Walmart, the store attempts to reach as broad an audience as possible.

Walmart has a wide range of products that are available to people from 18 to 65 years old. Walmart customers average 46 years old.

Walmart sells merchandise to people from all income levels. Walmart’s most popular income category is $100,000.

However, Walmart’s everyday low prices are especially enticing to consumers living on a budget.

Walmart’s Target Audience Who?

Walmart tries hard to reach all age brackets of customers. But the retail giant focuses most its attention on Millennials. This is what it means. Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.

Walmart’s Demographic Profile:

According to a study of shoppers, Walmart has the greatest customer loyalty. Walmart’s average customer includes a 55-year-old white woman with $80,000 per year and a husband.

Which Target Audience is Targeted?

Target’s marketing strategy focuses mainly on young customers (specifically those aged 18-44).

What are the Main Target Customers of These Companies?

Target’s average customer, a white woman aged 39, who has a $80,000 household income, is Target’s typical customer. More stories at Insider’s Business Page. Jan 24, 2022

.Walmart Target Market In 2022 (Age, Gender, Salary + More)