Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target has nearly 2000 stores across America (and growing) making it the largest discount retailer in the United States.

Walmart holds the number two spot in terms of retail stores, having over 11,000 outlets. Amazon was second only in 2019, however.

Walmart Vs Target In 2022 (Prices, Products, Services + More)

These two chains are in fierce competition, as they have distinct brand identities and customers. How do these two chains stack up?

Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. You can find comparisons about their products and services as well as prices.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • Walmart holds onto 15.9 percent of the overall retail market.

    Target comes in eighth, just behind Apple and Costco, Kroger and Amazon, and holds 2.47 percent of all the retail market.

    However, when you change the field to department store market shares, Target comes out on top with 38 percent.

    Walmart and Macy’s both tie for third at 13.6% each.

  • Walmart Vs Target: Stores
  • Walmart is based in Bentonville Arkansas and has called the city home ever since Sam Walton established it in 1962.

    Target headquarters and home base are located in Minneapolis, Minnesota. It is a short drive north of there.

    Target and Walmart have stores across the 50 US states, while Walmart is expanding overseas to 27 countries.

    Walmart has over 11,000 stores around the globe; Target boasts 1,909 locations based in the U.S.

    For two buildings with basically the same shape concept – a giant cube – the companies go in vastly different directions when it comes to their stores.

  • Size
  • Walmart Supercenters, which combines a department store with a grocery store, can reach up to 179,00 square feet – and that’s just the buildings!
  • Consider the extra space for all the parking and backend deliveries.

    Target stores average 130,000 square feet – not a whole lot smaller, but Target is moving to maintain mini-versions of anywhere from 13,000 to 40,000 square feet.

    These smaller stores address one major problem for big-box retailers: geography.

    Target can insinuate in such areas, as on busy streets, that a Target Supercenter would be impossible to fit.

  • Layout and Atmosphere
  • While store layouts may vary between retailers, the core of the business remains the same.

    Targets or Walmarts full-size supercenters can be purchased separately. They also have long aisles that are relatively high.

    Each department has its own aisles and is well marked, with hanging signs large enough to be seen (Walmart), as well as endcap signs for Target.

    Target and Walmart also label/number their aisles with a combination of numbers and letters.

    Walmart gets some flack for the lack of organization and general disarray that their stores can often be found in.

    With as many people as possible working each shift it is difficult to see how they would keep a tidy house.

    So you are more likely to see mixed-up items, messy displays, and random objects lying around at Walmart than versus Target.

    Although Target may not be perfect, its reputation is for being more “bougie”, appealing to wealthier and younger demographics.

  • Shops and Restaurants in-Store
  • Walmart, Target and Target all have exclusive partnerships with local restaurants and retailers to deliver a better customer experience.

    For example, some Walmarts have Subway restaurants within, including a full menu and seating area.

    In the near future, however, customers will be able to look forward at Taco Bells or Domino’s.

    Targets have now placed Starbucks coffee shops at their doors.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target stock many of the same products. But, there are variations in brand and product selections.

    Walmart Supercenters have the ability to stock up to 142,000 unique items at one time, while Target can only carry a fraction of that number (though it’s hard for me not finding an exact number).

    Both retailers have multiple departments and many different products. Here is a listing of departments that both retailers maintain.

  • Groceries
  • Clothing And Accessories
  • Beauty And Personal Hygiene
  • Sports Gear
  • Goods for your Home
  • Household Essentials
  • Office Supplies
  • Electronics
  • Garden And Outdoors
  • Pet supplies
  • Toys And Games
  • Auto (Walmart’s inventory in this particular area is considerably larger).
  • Crafts
  • We’ll break it down and examine the differences between Target’s and Walmart’s product ranges in greater detail.

  • Exclusive Brands And Private Labels
  • Walmart’s “off-brand”, or store brand, is Great Value. This huge selection of food products can be found at very low prices.

    There are also other exclusive Walmart brands that are popular:

  • Sam’s Choice : “Premium tier” food products
  • Marketside – Deli-style foods
  • Equate-Pharmacy, beauty, and healthcare products
  • Mainstays-Home decor and home goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • Parent’s Choice – Baby goods
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens – Inspired home products by Better Homes & Gardens magazine
  • The Best Occasions Party Supplies
  • Hyper Tough-Power tools and hand tools
  • Walmart exclusive sale of Tasty kitchen tools from Buzzfeed
  • Target has a few private label food brands, including Archer Farms, Simply Balanced, Market Pantry, and the most bountiful label, Good & Gather.

    Some of Target’s other private label brands include:

  • up & upward – The Health, Hygiene and Paper Goods Label
  • A New Day/Ava & Viv/Original Utilize/Goodfellow & Co./Universal Thread f Target/Wild Fable/Xhilaration – Apparel for the whole of family
  • Auden/All In Motion – Women’s Intimates for (former), and Activewear (latter).
  • Made by Design, Houseware and Travel Essentials
  • The most basic, affordable home goods brand for students and apartment dwellers.
  • Opalhouse – Eclectic home goods
  • Threhold-Classic home goods
  • Embark – Outdoor equipment
  • Sonia Kashuk, Target’s beauty/makeup brand purchased in 2016.
  • Qualität
  • The target market is upwardly mobile, higher-income customers. But that doesn’t mean their products have to be superior.

    Both are pretty equal in terms of food. Walmart offers a great deal despite the high prices (they are competing with Aldi), but the food they offer is of good quality.

    Target is slightly ahead in apparel sales.

    Walmart is able to offer a wide range of fashionable products. Their cuts may be less tailored, which is a plus for vanity sizing.

    Target clothing is more durable, and it’s cut more precisely.

  • Selection
  • Walmart has a lot of options. Walmart will provide you with a wealth of options if that is what you are looking for.

    Target makes it easy to tell the difference between 34 varieties of kettle chip.

  • Walmart Vs Target: Prices
  • You might think, straight off the bat, that Walmart has to be cheaper than Target.

    You generally are correct in most cases, including when it comes down to certain home goods lines as well as many pieces of apparel.

    Many people are still unsure if shopping for groceries at Target is economical, even if they shop in-store or order online. price-comparisons were conducted by Michael Timmerman. He found many comparable items to be priced.

    Target’s price was often just pennies higher in multiple instances.

    A 12-pack Coca-Cola cans costs one cent more than a Walmart package.

    JIF peanut oil had a higher disparity at $5.

    Walmart may be cheaper than Target in certain cases but if Target is your only stop and you need to buy groceries, then there is no reason not to go to Target.

  • Walmart Vs Target: Services
  • Target and Walmart are not able to offer additional services in the same store, but Walmart is ahead. Walmart emerges as the clear winner in this regard.

    Here’s a list that Walmart may provide additional services:

  • Pharmacy
  • Vision
  • Bank transactions are usually done in-store at a Woodforest National Bank branch
  • Auto (including oil changes, tires change and vehicle battery replacement/disposal
  • Target does not offer pharmacy services.

  • Walmart Vs Target: Customer Service
  • Walmart scored higher in satisfaction scores than Target, as well as whether customers recommend Walmart.

    It is likely that this will translate into a better customer service rank for Walmart too. However, anecdotally, you wouldn’t believe it.

    I compared Google reviews for the Target in my city and one of the Walmarts, and the one-star reviews for Walmart all complained of poor customer service.

    My Target received only one star reviews. These were mainly about in-store pickup and product availability.

  • Walmart Vs Target: Return Policy
  • Walmart offers very generous returns policies. You have 90 days from the date you receive your item to be returned.

  • A store credit can be used to refund any purchases made without receipts. You can find more information about their return policy here.
  • Target offers a 90-day return policy with receipt.

    Target accepts returns even if you do not have the receipt. They will also look in store records to find it. You’ll get store credit and no cash.

    To review Target’s full return policy, check here.

    Walmart’s return culture is “anything can” I think. However, Walmart gave me cash once when I returned gallon of unopened milk.

  • I have to give them a big thumbs up for that!
  • Walmart vs. Target: Mobile App, Store Pick-up and Website
  • Walmart websites are chaotic just as the shops.

    Two domains are actually used to separate the website: one is used for local shops and one is used for was probably created for competition with Amazon.

    Although it shouldn’t seem difficult, there are two distinct carts that can be confusing.

    Although their app is somewhat better than mine, it’s still not intuitive.

    Target may sell items online that Target doesn’t offer in stores, but these products are still available online and they have clearly been marked as being exclusive to the internet.

    Target’s app I like a lot, it’s intuitive and more user-friendly.

    Walmart’s pickup system isn’t ideal. To pick up your order, you must schedule an appointment.

    Target’s approach to theirs is great. You can place an order, and it will be delivered within 2 hours. It’s then yours to pick up at any time that suits you.

    I will say, though, that I have had issues with both retailers when it comes to ordering something that appears to be in stock online but is out of stock in-store.

  • Walmart Vs Target: Employee Satisfaction
  • For the first time, I was able to see how employees feel about working for Target and Walmart.

    Walmart placed lower in overall rankings, only by one decimal place. While both stores received their fair share positive reviews from customers, they had a very different atmosphere.

  • Target’s “catty” work environment was described by one customer as high school.
  • Walmart reviewed the actions of its employees by a third party.

    Both retailers received middling scores for pay and benefits, management, and culture.

  • Walmart and Target: Customers Demographics
  • Business Insider reports Target’s “ideal shopper” is a suburban Millennial mom, with a four year degree and a household income exceeding $80,000.

    Walmart’s market target is older — 55-64 year olds. It also has a female demographic, without mentioning kids. ).

    Her undergraduate degree is typical, and she also makes $80,000 annually.

    That last bit surprises me, but it might be a result of Walmart positioning itself toward that customer base with higher-end products (like the Sam’s Choice line).

    Now that you know about Walmart vs. Target, you might also be interested in reading up on 33 Walmart statistics, facts & trends, best time to shop at Target, and 23 Target statistics, facts & trends.

  • Conclusion
  • Target and Walmart may be competing for your dollars but both are doing a great job of creating niches that appeal to you.

    Walmart offers super low prices you can always count on. They also offer a chaotic or messy shopping experience, as well as easy returns.

    Target is a store with a more sophisticated and organised atmosphere. But the supermarket selections are not as large.

    You will be able to see exactly what you are buying in any store before even stepping foot into it.

    Is Walmart able to offer more products than Target?

    Target and Walmart offer many of the exact same product types, though brand selection, variety, and choice can be vastly different. Walmart Supercenters are able to carry over 142,000 items per store. Target however, has fewer products (although it was difficult for me to determine the exact number).

    Walmart and Target: What is the Competition?

    Target (NYSE : TGT) however, is the primary rival and has been taking market share via catchy advertising campaigns as well as hip partnership designs. Their business models are also different. Walmart favors low costs, Target is more focused on profit margin and youthful appearance.

    Whats Cheaper Target Or Walmart?

    The electronics category is the only category where Target is providing a lower price compared to Walmart, in all other categories Walmart is the winner. Target will offer the lowest price if you are looking for an absolute bargain. Target can be found in electronics shopping at Walmart. June 9, 2021

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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